to receive our Sales Tip of the Week
Dear Bob Annoni,
Two years ago it became obvious that as I added sales staff to my growing company that I would need to offer sales training would need a coach to assist me in my own professional development.
I needed professional development for my staff which included accounting, service, and administrative personnel as well as sales people. Also, I required a system of study and development that was ongoing rather than just a 1 day or 1 week seminar which was over and then forgotten. I needed training on site rather than taking my staff elsewhere. Additionally, I needed business management assistance to help with various aspects of running my business-not just sales training. This included support to evaluate existing staff, testing of potential work candidates, and to develop and implement an individual professional development/advancement program. Finally, I would not be satisfied with a system that did not match my core beliefs. My values of how our customers, our employees and we ourselves should be treated.
Your solution was best fit for our criteria from the many that I considered.
It has been emotionally and intellectually challenging to pull up our own bootstraps and make the necessary behavior changes required to feel better, do better at our jobs, and communicate more effectively with our teammates and clients.
Prefacing the hard work that we have done, this system is a tool that has helped me to not feel so overwhelmed with my management responsibilities. We have taken our quotes from a 10-20% closure rate to approximately 70%. Our work load is more stable now because when we make proposals, we are typically at the 50% closure probability or greater. Our financial performance is greatly improved from when we first began the program. Most importantly, I feel that our company is poised for continued growth and that I am better prepared to handle the challenges that will come with growth.
Thank you for providing for us the Sandler executive coaching products and services over the past 2 years. I look forward to a continued partnership with you as long as we receive the value provided to us thus far.
Sincerely,
David A. Criswell
President
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Aberdeen Group recently conducted a study to find out exactly what methods, processes, and sales training practices yield the highest amounts of met quotas, customer loyalty, and overall generation of revenue. Utilizing empirical data collected from over 835 interviews and surveys with end-user organizations, Aberdeen Group developed an online assessment tool, enabling users to find out exactly what their strengths and weaknesses are in their sales training efforts.
Take this five to ten-minute survey to find out how you and your organization stack up against the best in sales training, and learn what you can do to join the ranks of best-in-class enterprises.
• Improve your sales force
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• Instantly view and print graphics based on your responses
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Analyst Insight Report: Benchmarking Report: |
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Aberdeen Research![]() Peter Ostrow explains how the Aberdeen Group captures data from end users to obtain their research. |